collage of Hopkins

City Council Goals & Strategic Plan

The City Council formally adopted its goals and strategic plan for 2017.

Goal I – Preserve the Home Town Feel of Hopkins

A home-town feel is a major part of the identity of Hopkins. Surveys have demonstrated that it is also one of the primary reasons people like living in Hopkins. Efforts in the future need to capitalize on and enhance this important city asset.  

Strategy 1: Create a More Vibrant Business Community

  1. street banner on MainstreetStrengthen image of arts community
  2. Promote shopping local
  3. Promote business assistance program
  4. Develop wayfinding plan for community
  5. Work with “Think Hopkins” on business recruitment efforts.

Strategy 2: Promote and Enhance City Events

  1. Raspberry Festival Grande Day paradePromote city events large and small such as Raspberry Festival, Mainstreet Days, Old Fashioned Holiday, Summerfest, etc. Have a City booth at events when possible.

Strategy 3: Provide Accessible and Friendly City Services

  1. Improve service delivery through e-commerce
  2. Promote interactive park, trails and facilities directory on website.

Strategy 4: Embrace and Strengthen Partnerships

  1. Support History Center transition to Mainstreet
  2. Continue to grow partnerships with:
    1. Joint recreation in Minnetonka
    2. Hennepin County
    3. Hopkins School District
    4. Watershed districts
    5. Met Council
    6. Three Rivers Park District
    7. Surrounding cities
    8. Faith and community-based organizations.

Goal II – Urban Design: Do It Right

Hopkins has been recognized as a city that encourages smart urban design. This includes the ability to walk to stores and other amenities. Advancing these goals also improves the small town feel.

Strategy 1: Improve Walking and Biking Infrastructure in the City;
Strategy 2: Practice Environmental Responsibility

  1. parks & trails logoImplement the sidewalk and trail master plan and partner with other agencies to improve and update paths, trails, and crossings in the community, supporting “Complete Street” initiatives
  2. Explore local transportation opportunities.

Strategy 3: Support a range of housing options

  1. Explore ways to strengthen the edges of downtown
  2. Ensure the Comprehensive Plan reflects action steps
  3. Explore ways to enhance the Mainstreet experience.

Strategy 4: Engage in LRT Planning and Transit-Orientated Development

  1. Develop a schedule for rezoning properties to the mixed-use zoning classification and begin implementation
  2. Partner with Hennepin County and SWLRT cities to maximize the benefit and minimize disruption during construction
  3. Work with Minnetonka and Hennepin County to implement the vision for the Shady Oak LRT station
  4. Work with all stakeholders to implement and build on recommendations of the Blake Road Corridor plans
  5. Continue to explore and promote sustainability programs and initiatives in our community
  6. Refine Mainstreet design and facade improvement program and secure funding.

Goal III – Take It to Them

Hopkins has a reputation for strong citizen involvement and engagement. The City needs to build upon that strength by reaching out to deliver our messages and hear from our stakeholders. 

Strategy 1: Involve Diverse Populations

  1. Promote cultural celebrations
  2. Explore methods to involve Multicultural Advisory Committee in community building
  3. Seek out diversity on boards and commissions

Strategy 2: Engage the Rental Community of Hopkins

  1. Engaging Raspberry Renters eventIntentionally engage rental communities

Strategy 3: Inspire Community and Citizen Engagement

  1. Encourage volunteerism and expand volunteer opportunities.
  2. Conduct community meetings at alternative locations
  3. Educate the community in the area of emergency preparedness
  4. Identify opportunities to partner with youth, schools, businesses and faith-based organizations
  5. Promote opportunities to raise awareness and understanding of race, equity and diversity
  6. Creatively engage and market the community using technology and unique platforms


City of Hopkins logo (H with raspberry)City of Hopkins, Minnesota

Inspire. Educate. Involve. Communicate.